Internal communication is backbone of every successful organization. In order for employees to perform their job effectively they need to share information about their activities, goals and timetables as well as contribute to the company’s culture. Multiple studies demonstrate that companies with better internal communication have better corporate performance, engaged employees and lower employee turnover.
In order for internal communications to properly support the company’s objectives, the information flow between departments and among colleagues needs to be as open and fluid as possible. This applies to all levels of management and employees. Good internal communication also fosters a positive corporate culture and builds employee engagement. Both are important foundations to a successful organization.
Internal Communication Types and Channels
As the demographics of the workforce change, communication channels must also change. Whether your employees work in the office or remotely, internal communication can be beneficial both ways. A company can share information verbally, in print or electronically, such as through the internet or private intranets. One of the great things about the internet is the fact that employees can access it from anywhere and it’s available 24/7.
There’s a few different types of internal communication you want to be familiar with. There are five main sources of internal communication:
- Management – who dispense information such as strategies, company results, internal and external information, and other important general information.
- Team – between colleagues who work together to achieve the same end goal.
- Face-To-Face – briefing individuals on tasks and situations.
- Peer – informal chats between colleagues to share data and information.
- Resources – the internet, email, chat, social media, messaging, video calls, telephone.
Each of these types uses a specific channel to achieve its internal communication goal:
- Verbal – the passing of information by word-of-mouth.
- Electronic – how most information in writing is shared to computers and phones
- Paper – a way of communicating using posters and graphics and adding the ability to pass-along to colleagues
The Internal Communication Plan
Through information sharing, an internal communication plan motivates employees to take action. The plan enables enhanced collaboration by articulating clear goals (describing the strategy, objectives, goals and how they are going to be achieved).
The tactics in your internal communication plan should identify the specific initiatives and actions you need to accomplish your business goals.
It is important to match the technology or method used to deliver these tactics with the target audience, for example, connecting through BeeKeeper for real-time updates on a project.
Internal Communication Tools
With so many internal communication tools on the market, it can be tough to figure out exactly what you need to use to accomplish your communication goals.
Communicating with both onsite and remote employees is tough. Employee communications teams need internal communications tools that cut through media clutter and reach employees wherever they are, on any device.
This is exactly why I recommend an internal communications toolkit.
Here at Trident Communications, we offer several internal communications toolkits and will work with your team to identify the best employee communications tools for your organization. We then help you plan and launch the software so it is adopted successfully and you can begin communicating effectively with employees on day one.
But Rob, we can go purchase internal communication software and tools right now, what’s the benefits of using a toolkit?
Glad you asked.
The benefits of Trident’s internal communications toolkits include:
- direct-to-screen delivery, ensuring messages are viewed
- reach any device (computer, mobile, large displays, IP phones, etc.)
- bypass email and external media clutter
- intuitive to use, IT friendly
- include multiple tools and targeting options
- analytics and integration with apps
Think about it like this.
Let’s say your car engine won’t start. You have access to a garage full of tools, you can use any tool you wish. However, if you don’t know how to fix the engine, those tools do you no good.
We show what internal communication tools to use and we help you help you navigate the tools themselves so you’re using them in the most effective manners possible. We help you dial in your internal communications strategy so you’re always improving and moving forward versus just guessing and hoping something sticks.
We have a 5 step internal communications process to ensure your IC strategy is not only working right, but that it is achieving the end results you want to achieve.
Sure, you can use tools for internal communications if you wish – nothing wrong with that.
However, if you’re tired of seeing the same old results with your employee engagement and internal communications, I’d highly recommend checking out our process. At the very least, let me discuss it with you and why it’s so highly effective.