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WFH and attention span

It’s no secret that our attention span has become noticeably shorter over time, making effective employee communications challenging. Now it has decreased even further due to pandemic anxiety as well as WFH (work-from-home) issues and adjustments. Internal communications teams should consider how they might modify their communications so that content is viewed and retained. We have developed a specific approach called ShortBurst that incorporates multiple factors and has increased readership for our clients.