Communicating effectively with employees has never been more challenging. Employees are easily distracted, often interrupted and there is tremendous competition for attention from both internal and external media streams. To successfully compete for attention, communicators need new tools and new approaches.
Part of a balanced approach to effective communications is the use of new tools that can successfully compete for employee attention. Trident has partnered with a leading-edge technology company to offer an internal communications toolkit that offers multiple channels that deliver content directly to the computer screen, smartphone, digital display or kiosk of targeted users. The different channels allow communicators to create priority channels so important messages do not disappear in an inbox, and, detailed metrics are provided in real time. The toolkit allows messages to be created, targeted, and sent in seconds and stored for later reuse. You can also create multiple administrators and assign different levels of access.
- Emergency communications
- Pop up alerts
- Digital signage
- Social media
- Emergency notification
- Detailed metrics
- Targetable groups
- Multiple administrators
- Cloud or local hosting
When combined with ShortBurst™, communicators now have a complete system that allows them to reach employees using channels and formats they will choose to engage with.
A better approach to content -
Internal communicators often struggle getting employees to read company communications. The Trident team has developed ShortBurst™, a better approach to content.
When Inbound communication reach an employee's inbox, they generally fall into one of three categories:
a) read now
b) read later (aka save for two weeks and then delete)
c) delete now
We analysed which messages are read immediately and determined that there are multiple criteria that impact an employee's decision to engage with a message. Some of our findings were surprising and led us on the path to create ShortBurst™.
Today, employees (aka consumers) engage with consumer media throughout the day on every device, and it has changed how all of us engage with content. Marketers have a deep understanding of the triggers that move consumers to engage with content and leverage those elements to increase readership. ShortBurst™ is modeled on five key criteria that have proved to be effective for marketers. Among our clients who track readership, they have revealed that ShortBurst™ increases readership by approximately 30%.