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There’s still a place for ink on paper

There is no shortage of digital communications channels and tools to help companies communicate with employees but sometimes, the best solution can be a well defined print campaign. Recently, an organization whose business model is based on remote workers asked us for help communicating with employees about the benefits package they had access to but weren’t using. As we explored the problem and the objectives with the client, we discovered that many of the employees were not native English speakers, didn’t use computers and often changed their cell phones. They also worked alone and had minimal contact with supervisors. The solution? A series of post cards that segmented the workers by their function and access to specific plans. The post cards were staggered over a period of six weeks to coincide with the annual enrollment period. The result was that the company had to hire additional call center operators to handle the volume of calls.