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The Rise of Business Continuity Communication

Employee communications has always struggled to achieve “A” list priority in the executive suite. CEO’s may agree that employees are their most valuable asset, but getting them to walk the talk in many organizations has been a challenge. Most often, employee communications is the responsibility of senior or mid-level executives who manage the flow of information and the relationship with employees. While Covid has been a wake-up call in terms of keeping employees not only informed, but motivated, the topic is not near-and-dear to the heart of most CEO’s. Here’s why. 

Most CEO’s are facts-and-figures people. So, while they understand that the success of the business is contingent upon the coordinated effort of employees, they rely on mid-management to take care of communicating with employees at all levels. Part of the reason for this has been how employee communications has been positioned and as a result, perceived by CEO’s – necessary but with a low priority. In fact, it is both vital and urgent. In order to change that perception and establish a new relationship with CEO’s, we need to reposition and link employee communications to a fundamental element of the business that every CEO understands.That element is business continuity.   

There are many terms and acronyms that describe a CEO’s focus, but business continuity is a term that is wired directly to the nervous system of every CEO. Without it, the business cannot survive. While the term may have different meanings to different departments, it’s overall focus is understood as well as the fact that business continuity requires the coordinated efforts of every department and every employee. A coordinated effort cannot occur without a well executed communications program. By repositioning employee communications as an essential part of the business continuity process, it becomes worthy of a CEO’s attention, respect and budget. Here’s a toast to the reposition of employee communications and to the of rise of Business Continuity Communications.

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