Employee Communications Strategy and Content/ShortBurst

Whether we’re reviewing your current employee communications program, developing a strategy or focusing on content and execution, each assignment is matched to the individual or team best suited to the project from our team of vetted internal communications professionals.

Employees constantly receive messages from both internal media and external sources, all of which compete for attention and the hybrid environment has accelerated the competition. The average attention span is reported to be 8-12 seconds and a Microsoft study revealed that it typically takes 22 minutes to get back on topic. In order to cut through the clutter, we’ve developed a more effective approach to content creation called ShortBurst.

ShortBurst, which is based on extensive research by advertisers who are hyper-focused on communicating effectively. Using ShortBurst for specific communications results in higher readership and message retention.


Trident Communications Process


Our process begins with listening. We want to understand your goals and objectives. Review what has worked, what hasn’t, and why. As appropriate, we will conduct interviews, surveys and/or focus groups to gather additional feedback on a variety of elements that will inform our assessment and ensure the success of the project.


Based upon the results of the discovery process, the Trident team will develop a strategy and communications plan that meets your goals and objectives. We will also create a matrix for success metrics.

Program Development and Execution 

We will develop the concept and work with your team to identify program elements, design, channel selection, messaging and execution timeline.

Metrics & Assessment

Measuring the success of the program is vital and we will work with the client to determine success metrics and monitor results. If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.


The recognition and adoption of new tools, trends and formats is an important part of an effective communications program because employees have been trained by consumer media to expect strong visuals, great design and relevant and focused content. In addition, new tools offer communicators more effective ways to compete for attention from both internal and external media and reach their hybrid workforce.