- Connect and Motivate Your Employees -




Internal Communications Teams Need The Right Tools

Internal communications teams need tools that reach employees anywhere, on any device. Which toolkit is the best fit for your organization? Trident’s Rob Drasin has answers. As the head of a full-service agency for the past 15 years, he understands the different challenges communicators face, and it’s why he represents multiple toolkits. This is unique in the industry and allows Trident to provide best-in-class solutions for each client’s specific needs.    

Internal Communication

Emergency Notification

Strategy & Content/ShortBurst

Our Services

Internal Communications Toolkits

 We represent several best-of breed toolkits, Beekeeper, Agility Recovery and OurPeople. This is unique in the industry and allows us to match each client with the toolkit that meets their communications goals and IT requirements. Toolkits can often supplement or replace old intranets, redundant and incompatible tools and significantly reduce costs and IT challenges. Which toolkit is the best fit for your organization? Talk to us!   

Emergency Notification

The StaffAlerter emergency notification system offers a wide variety of tools (autodial, physical/virtual panic buttons, geolocation and blue light systems. It also offers a variety of sensors, such as: fire, gunshot, temperature, door open, etc.) that meet the needs of hospitals, companies, schools, secure governmental agencies and organizations of every size.  

Strategy and Content

Effective communication begins with the right strategy. We can work with your team to evaluate your options and recommend the strategy that best supports your objectives. Too much on your plate? Our writers can create the content and tell the stories that help engage employees

Our Difference

Our roots are as a full service internal communications agency, so we understand your objectives and challenges. This is why we offer multiple communications systems and remain true to our roots, providing content and advisory services. This is unique in the industry and allows us to connect each client with the toolkit or emergency notification system that best meets their operational and technical requirements as well as provide content services. We’ve worked with companies in every sector, including: hospitals, finance, government, computers, education, pharmaceutical, healthcare, insurance, hospitality and retail.

Thoughts On Internal Communications

WFH - communications missteps

WFH – communications missteps

A largely overlooked but important aspect of internal communications and working from home involves an employee becoming alarmed or paranoid because of communications missteps. It

Read More »
The Power Of Podcast

The hidden power of podcasts

People have a special relationship to the sound of someone’s voice. We attribute friendship, power, love, frustration, respect, authority and many other attributes to someone’s

Read More »
Design Matters. If you want proof, I can provide it one word, “Apple.” Steve Jobs understood the power and impact that design has on the decisions people make. The irony is that the decision to minimize design when communicating with colleagues is often made by the same people who pay a premium for good design in their personal lives, whether its for a computer, clothes, mobile device, eyeglasses or car. Employees are consumers who have been trained by advertisers and the media to expect engaging design. Advertisers who create dull ads do so at their own peril. It’s no different for employee communications. We often are asked by companies, “why aren’t employees reading our communications?” while there are a number of factors, design is the first thing we look at. McKinsey did a study in 2018 entitled, The Business Value of Design, of 300 publicly listed companies to examine the relationship between good design and corporate performance. Companies with good design outperformed their counterparts in both revenue by 4% and total Shareholder return by 5%. If you want employees to engage with your communications, start with the first thing they see – good design.

The power of design

Design Matters. If you want proof, I can provide it one word, “Apple.” Steve Jobs understood the power and impact that design has on the

Read More »