Our process begins with listening.
We want to understand your goals and objectives. Review what has worked, what hasn't, and why. As appropriate, we will conduct interviews, surveys and/or focus groups to gather additional feedback on a variety of elements that will inform our assessment and ensure the success of the project.
Based upon the results of the discovery process, the Trident team will develop a strategy and communications plan that meets your goals and objectives. We will also create a matrix for success metrics.
Program Development and Execution
We will develop the concept and work with your team to identify program elements, design, channel selection, messaging and execution timeline.
Measuring the success of the program is vital and we will work with the client to determine success metrics and monitor results.