A better approach to content
Getting employees to read company communications can be frustrating. The Trident team researched and evaluated how employees interact with content and has developed ShortBurst, a better approach to content creation that results in higher readership.
Today, we are all bombarded by consumer media throughout the day on every device, and it has changed how we engage with content, especially internal communications. We have short attention spans and the competition for attention from internal and external media streams is relentless. Marketers have a deep understanding of the triggers that move consumers to engage with content and leverage those elements to increase readership. ShortBurst is modeled on five key criteria that are the basis of effective communication. When applied to internal communications, ShortBurst communications are highly effective at cutting through media clutter and delivering communications employees will choose to read.