Rob Drasin has been at the helm of Trident since 2006. Rob’s an award-winning industry veteran with deep employee and corporate communications experience who has taken a leadership position in introducing internal communications software platforms (toolkits) to communicators in every sector.
This digital-led approach to internal communications is unique in the industry. Trident now represents multiple software platforms, which reflects the need to provide communicators with choice when it comes to the best platform to maximize the impact and efficiency of their internal communications programs.
Rob has also been active in the community, serving two terms as President of the New York IABC (International Association of Business Communicators) and six years on the Board. He has been quoted in The Wall Street Journal, The New York Times and the Harvard Business Review and has conducted internal communications workshops at conferences across the US.
The Trident team is virtual and is comprised of senior communications professionals from multiple sectors. This model allows us the flexibility to pair the best individuals and teams to each assignment, ensuring that we deliver on message, on budget, and on time – and with the best outcome for our clients.
Our process begins with listening. We want to understand your goals and objectives. Review what has worked, what hasn’t, and why. As appropriate, we will conduct interviews, surveys and/or focus groups to gather additional feedback on a variety of elements that will inform our assessment and ensure the success of the project.
Based upon the results of the discovery process, the Trident team will develop a strategy and communications plan that meets your goals and objectives. We will also create a matrix for success metrics.
Program Development and Execution
We will develop the concept and work with your team to identify program elements, design, channel selection, messaging and execution timeline.
Metrics & Assessment
Measuring the success of the program is vital and we will work with the client to determine success metrics and monitor results. If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
The recognition and adoption of new tools, trends and formats is an important part of an effective communications program because employees have been trained by consumer media to expect strong visuals, great design and relevant and focused content. In addition, new tools offer communicators more effective ways to compete for attention from both internal and external media and reach their hybrid workforce.