Trident is led by Rob Drasin, an award-winning industry veteran who brings deep experience in the corporate, advertising, design and publishing sectors to his role as team leader. Rob has been active in the business communications community, serving two terms as the President of the New York IABC (International Association of Business Communicators) and six years on the Board. He has been quoted on business communication in The Wall Street Journal, The New York Times and the Harvard Business Review. He has conducted workshops at communications conferences across the US. Earlier in his career, he won international and domestic awards for his creative work, including Clio, Effie, One Show, Big Apple and Addy Awards. Rob brings his broad expertise to each project, providing clients with programs that meet their business objectives and will be embraced by employees.
Our team is comprised of senior professionals from different communications sectors, including internal communications, corporate, advertising, design, public relations, investor relations, social media, video and digital media. Our diverse backgrounds and experiences enrich each project. In addition, our move to a virtual model pairs the best team members with each assignment. This ensures the best outcome for our clients and allows us to deliver on message, on budget and on time.