Since 2006, Trident has been led by Rob Drasin, an award-winning industry veteran with broad experience in corporate communications, advertising, design, publishing and radio syndication. The Trident team works with global and domestic organizations, providing a full range of internal communications services and tools, including internal communications toolkits.
Rob has also been active in the community, serving two terms as President of the New York IABC (International Association of Business Communicators) and six years on the Board. He has been quoted in The Wall Street Journal, The New York Times and the Harvard Business Review and has conducted internal communications workshops at conferences across the US. An innovator with a deep understanding of people, trends and technology, Rob pioneered the introduction of satellite videoconferencing and program distribution in the US as the founder Satellite Networking Associates. He also was a founding member of the first global online portal for the advertising industry, Adforum.com. Early in his career, he hosted two nationally syndicated radio programs and won Clio, Effie and other awards for his creative work. Rob brings his broad expertise to each project, providing clients with insight and deliverables that meet their business objectives.
The Trident team is virtual, allowing us to pair the individuals and teams best suited to each assignment. Our team is comprised of senior professionals from different communications sectors, including internal communications, corporate communications, advertising, design, public relations, investor relations, social media, video and digital media. This ensures the best outcome for our clients and allows us to deliver on message, on budget and on time.