Since 2006, Trident has been led by Rob Drasin, an award-winning industry veteran with deep corporate communications experience. The Trident team works with global and domestic organizations, providing a full range of internal communications services and internal communications toolkits.
Rob has also been active in the community, serving two terms as President of the New York IABC (International Association of Business Communicators) and six years on the Board. He has been quoted in The Wall Street Journal, The New York Times and the Harvard Business Review and has conducted internal communications workshops at conferences across the US.
Innovation and creativity have always been important to Rob, who views them as integral to effective communications. Early in his career, he pioneered the introduction of digital video communications at Interand, and went on to launch Satellite Networking Associates, the first company in the US to use satellites for live corporate videoconferencing and program distribution. He also was a founding member of the first global online portal for the advertising industry, Adforum.com. Rob brings his broad expertise to each project, providing clients with insight and deliverables that meet their business objectives.
The Trident team is virtual, allowing us to pair the individuals and teams best suited to each assignment. Our team is comprised of senior professionals from multiple sectors, including program assessment and development, internal communications toolkits, editorial, newsletters, design, custom publishing, social media, video and hosted podcasts. This ensures the best outcome for our clients and allows us to deliver on message, on budget and on time.
Our process begins with listening. We want to understand your goals and objectives. Review what has worked, what hasn't, and why. As appropriate, we will conduct interviews, surveys and/or focus groups to gather additional feedback on a variety of elements that will inform our assessment and ensure the success of the project.
Based upon the results of the discovery process, the Trident team will develop a strategy and communications plan that meets your goals and objectives. We will also create a matrix for success metrics.
Program Development and Execution
We will develop the concept and work with your team to identify program elements, design, channel selection, messaging and execution timeline.
Metrics & Assessment
Measuring the success of the program is vital and we will work with the client to determine success metrics and monitor results. If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
The recognition and adoption of new tools, trends and formats is an important part of an effective communications program because employees have been trained by consumer media to expect strong visuals, great design and relevant and focused content. In addition, new tools offer communicators more effective ways to compete for attention from both internal and external media and reach their hybrid workforce.