The workshop included communicators from around the country who were interested in exploring new ways to increase internal communications readership and effectiveness.
Over 50% of all internal communications simply aren’t read. While there are multiple reasons for this, ShortBurst offers an alternative approach, delivering information in formats that are in sync with current preferences and habits. As a result, ShortBurst readership typically increases by 25 to 35%.
I enjoyed the exchange of information and ideas with participants as they added their own insights and perspective to the ShortBurst approach.