Internal Communications Toolkit

Internal communications toolkits are vital asset because they allow a communicator to use one platform with multiple channels to create campaigns and send priority messages to targeted users and groups. Messages are delivered directly to computer screens, smartphones or large displays and detailed metrics are compiled in real time. They offer communicators variety, impact, metrics and are effective in cutting through media clutter and delivering important messages.

Content

Content is key to increasing employee engagement. However, attention span is short and employees are easily distracted by the volume and variety of internal and external communications. Communicators need to provide crisp content that quickly connects employees to the key elements of each communication while continuing to link to the overall internal communications program. Trident has developed a unique approach to content, ShortBurst, that organizes and delivers content with maximum impact and retention.

* Covid19 communications. Communicating with employees working from home presents new challenges for companies seeking to keep employees informed, engaged and importantly, connected to their company and colleagues. Talk to us about our approach to WHF communications.

Design

Design matters. Employees are surrounded by visually engaging design provided by advertisers, websites, social media and print media. They understand and experience the importance and power of good design every day. To successfully compete, communicators need well designed, visually engaging communications that appeals to their media-savvy readers. Are your communications winning this competition? Aha! We thought so. We can help. 

Measurement

Measurement is an integral part of any successful organization. Management needs to know that employees understand and are aligned with the company's objectives and goals and, respond when gaps are identified. They also need to know if employees understand their role and how they contribute to the success of the company. Trident will work with you to develop metrics, create and score the data and provide a plan for the way forward.  

Social Media 

Collaboration is vital to good decision making and execution. There are many social media options available with different functions and features. Which one will meet your needs and budget as well as your technical requirements? We've got answers.  

Video

We live in a visual world. Your brain pocessess images 60,000x faster than text. As a result, video is effective in communications priority information as well as establishing and maintaining a personal connection between employees and management. Employees have a well developed visual sensibility. Does your video compete successfully for employee attention? We can provide full creative and production services for viewing on any screen.  

Print

There's an important role for print communications because of its permanance, constant visibility and pass-along capabilities. Whether it's a newsletter, custom publishing or collateral, we can design, develop and deliver print communications that will have employees putting down their phones and closing their laptops.