The discussion around the future of email is ongoing, but the fact is that Generation Z, today’s teens have grown up with collaborative, mobile platforms and don’t use email. A Pew Charitable Trust study in 2012 that revealed that only 6% of teens use email while 95% have an online presence. What will happen when these teens reach the job market? Which companies will they choose to work for? Based upon their learned behaviors growing up, they will choose to work for companies where collaborative platforms are the norm – not something that email does well. They will expect companies to give them more freedom over their hours and projects and ability to collaborate. Money and career path are no longer the primary drivers since they don’t expect to work for any company more than 2-3 years.
As collaborative software becomes prevalent, the need for email will decrease and so will its effectiveness, since most employees agree that their inboxes are overflowing and it’s hard to determine which communications are a priority. In addition to collaborative tools, productivity tools such as SnapComms, Lync, Netpresenter will eclipse email as primary information distribution systems that also offer collaborative tools. Email isn’t going to disappear, buts its role will change from primary communications system to an adjunct to the more intuitive, collaborative tools that today’s teens have grown up with.